HairUWear is the leading supplier of fashion wigs and extensions. Bartok was engaged to develop a new online presence for the industry leader that included their corporate presence and all of the brands under the HairUWear umbrella

Bartok developed content strategy to highlight key content, organize the content to create an intuitive experience for users, navigation strategy to easily move throughout the many brands under HairUWear, and an enhanced visual experience to position them as a beauty brand.